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The matching effect of influencer style and product type on purchase: the mediating role of processing fluency
Release time:2025-06-23  Hits:

Impact Factor:5.0
Affiliation of Author(s):中国矿业大学
Journal:Electronic Commerce Research
First Author:Dianwen Wang
Co-author:Jianwei Jin
Indexed by:Journal paper
Correspondence Author:Rong Liu
Translation or Not:no
Date of Publication:2025-06-23
Included Journals:SCI、SSCI

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