刘荣
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Scientific Research
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Paper Publications
more+- [1]刘荣,李璐龙,丁志华.我国家庭绿色购买行为的多元消费动机研究 —家庭生命周期和社会地位的双重调节效应.煤炭经济研究,2025
- [2]Rong Liu,Xueling Deng,Zhaoping Duan,Zhihua Ding.Individual cultural heterogeneity in sustainable consumption: How Chinese Confucianism values shape behavioural variations.Asian Journal of Social Psychology,2025
- [3]Dianwen Wang,Jianwei Jin,Rong Liu.The matching effect of influencer style and product type on purchase: the mediating role of processing fluency.Electronic Commerce Research,2025
- [4]How cultural values and anticipated guilt matter in Chinese residents’ intention of low carbon consuming behavior.Journal of Cleaner Production,2020
- [5]liurong,李璐龙,dingzhihua.Mentor or partner: Matching effect of para-social interaction and product type on purchase intention in live-streaming commerce,2024,卷: 65
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