论文成果
- 张惠莹,丁志华,江欣,王亚维,宣善奇.越老越爱新：衰老感知对新产品购买意愿的影响,2023,2023年07期:174-184,11
- 丁志华,张鑫,王亚维.信息激励对垃圾分类意愿的影响研究,2023
- 刘荣,Ham, Jaap,丁志华,Jiang, Xin,Zhang, Huiying.Sustainable family development: How changes in family life cycle influence household low-carbon use behavior through changing motivations,2022,卷: 34页: 271-284
- Gao, Weiji,丁志华.Construction of Digital Marketing Recommendation Model Based on Random Forest Algorithm,2022,卷: 2022
- 丁志华,陈鹏超,王亚维.基于代际传承视角的绿色消费意愿实证研究,2022
- 丁志华,孙京,王亚维,Jiang, Xuehui,刘戎,Sun, Wenbin,牟宇鹏,王殿文,刘满芝.Research on the influence of anthropomorphic design on the consumers' express packaging recycling willingness:the moderating effect of psychological ownership,2021,v 168,
- Sun, Wenbin,丁志华,Xu, Xiaobo.A new look at returns of information technology: firms' diversification to IT service market and firm value,2021,卷: 22期: 1页: 13-31
- 丁志华,姜艳玲,王亚维.社区环境对居民绿色消费行为意愿的影响研究,2021,2021年06期:107-120,14
- Sun, Wenbin,丁志华,Xu, Xiaobo,Cui, Kacie.Internationalization and firm default risk: The roles of environmental dynamism and marketing capability,2020,卷: 121页: 142-153
- Sun, Wenbin,丁志华,Price, Joseph.Board structure and firm capability: An environment-embedded relationship between board diversity and marketing capability,2020,卷: 90页: 14-29