- [1] 王殿文,牟宇鹏,丁志华,Jiang, Xuehui.How to elevate the quantity and quality of contributors for crowdsourcing tasks: the double-edged role of task reward,2022
- [2] 基于贝叶斯收缩估计的有影响力消费者识别：考虑用户之间的负向影响.系统工程理论与实践,2021,41(5):1307-1318
- [3] 丁志华,孙京,王亚维,Jiang, Xuehui,刘戎,Sun, Wenbin,牟宇鹏,王殿文,刘满芝.Research on the influence of anthropomorphic design on the consumers' express packaging recycling willingness:the moderating effect of psychological ownership,2021,v 168,
- [4] 刘戎,丁志华,王亚维,Jiang, Xuehui,Jiang, Xin,Sun, Wenbin,王殿文,牟宇鹏,刘满芝.The relationship between symbolic meanings and adoption intention of electric vehicles in China: The moderating effects of consumer self-identity and face consciousness,2021,卷: 288
- [5] 王殿文,杨志林,丁志华.Is Sociability or Interactivity more Effective for Enhancing Performance? Findings from a Massively Multiplayer Online Role-Playing Game,2019,卷: 48页: 106-119
- [6] 王殿文,Li, Zuo,Xiao, Bangming.Social influence in first-time and upgrade adoption,2019,卷: 34
- [7] 王殿文.社会影响对不同类型虚拟产品扩散的差异化作用,2018,21;1;52-61
- [8] When Does an Online Brand Community Backfire? An Empirical Study.Journal of Research in Interactive Marketing,2017,14(4):413-430
- [9] Colleen M. Harmeling,Robert W.Palmatier,Eric Fang,王殿文.Group Marketing: Theory, Mechanisms, and Dynamics,2017,81;July;1-24
- [10] 王殿文,黄敏学,周南.初次购买和升级购买中的社会传染,2016,29;5;106-115
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