影响因子：3.7
发表刊物：Asia Pacific Journal of Marketing & Logistics
关键字：Virtual tourism, VR immersion, Authenticity perception, Social interaction, Cross-sensory compensation, Customer experience
摘要：Purpose - In order to encourage customers to try experience, virtual tourism, researchers and practitioners pay more attention on how to improve customers perception of authenticity. Desing/methodology / approach - Using the theory of cross-sensory compensation, through 4 experiments, this study examines the impact of social interaction and cross-sensory strategies on the relationship between virtual reality (VR) and improving customer' perception of authenticity and customer experience. Findings - Through experimental research, this paper finds that (1) VR immersion has a significant positive impact on perception of authenticity, which in turn acts on customers' virtual tourism experience. (2) In addition, social interaction strengthens the relationship between VR immersion and customers' perception of authenticity. (3) The cross-sensory compensation has a positive effect on VR immersion to enhance customers' perception of authenticity. (3) The cross-sensory compensation has a positive effect on VR immersion to enhance customers' perception of authenticity. Originality/value - The research conclusion provides a direction for further discussion on how to improve customers' perception of authenticity and provides theoretical guidance and reference for the virtual tourism industry.
论文类型：期刊论文
是否译文：否
发表时间：2023-06-07
收录刊物：CSSCI