Paper Publications
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- chengxiufang,zhoumeihua.网络口碑对消费者决策行为影响研究评述,2011,321;7;36-39
- chengxiufang.Empirical study on credibility of electronic word of mouth,2010
- chengxiufang,zhoumeihua.Study on Effect of eWOM: a Literature Review and Suggetions for Futurre Research,2010
- chengxiufang.the application of project-based learning method in the curriculum of marketing research,2007
- chengxiufang.案例教学法在我国工商管理教育中的应用研究,2007
- chengxiufang.服务补救---留住顾客的关键,2002
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