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国际品牌的中国元素运用对消费者购买意愿的影响路径研究
Release time:2021-09-28  Hits:

Affiliation of Author(s):经济管理学院
Funded by:学校社科项目
First Author:wangxiaozhen
Co-author:叶靖雅,杨拴林
Indexed by:Journal paper
Document Code:paper_103665
Volume:未知;2;
ISSN No.:1000-1549
Translation or Not:no
Date of Publication:2017-02-15