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社交媒体下顾客参与企业社会责任活动的不同阶段对顾客品牌态度的影响研究——基于“感知伪善”的中介作用和顾客间互动的调节作用
Release time:2021-09-28  Hits:

DOI number:10.13509/j.cnki.ib.2020.01.011
Affiliation of Author(s):经济管理学院
Funded by:学校社科项目
First Author:wangxiaozhen
Co-author:施佳蓉,潘公贺,叶靖雅
Indexed by:Journal paper
Document Code:5b5bb2947642119401764660edc51666
Volume:2020年01期:142-156,15
ISSN No.:1002-4034
Translation or Not:no
Date of Publication:2020-01-15

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